WHO CREATED OBVIOUSLY CHIC?
Well, girl I did! I grew up in Rural Saskatchewan in a small town called Lampman. I wore BRIGHT coloured clothing & dreamed of the big cities that I read about in the magazines. I wanted so badly for those magazines to write about me - THE EVERYDAY GIRL.
In 2009, on a whim & a prayer I created Obviously Chic as a pop up that was ONLY suppose to run for 8 weeks twice a year in Estevan, SK. Like all good stories, life threw me a curve ball and in the years since I opened & closed a boutique, launched obviouslychic.com, had a shabby chic furniture line & ice cream shop, travelled across Western Canada to POP-UP in cities everywhere and after years of struggling to find CUTE CLOTHES that FIT the everyday girl, I started my own clothing line designed by ME - Daisy Mae!