Daisy Mae is our own! It was always a vision of ours to create for the EVERYDAY GIRL. In a world of FAST FASHION, we at Obviously Chic are a brand that is about SLOW FASHION. We believe in QUALITY, empowering WOMEN & FAMILIES to follow their dreams & spreading kindness wherever we go.
It was always a vision of ours to create for the EVERYDAY GIRL. In a world of FAST FASHION, we at Obviously Chic are a brand that is about SLOW FASHION.
Obviously Chic believe in QUALITY, empowering WOMEN & FAMILIES to follow their dreams & spreading kindness wherever we go.
To NOT have a brand that is ruled by fast fashion, creating pieces that are created with cheap materials, labour & without any heart & soul involved. From the very beginning, from just a tiny fabric sample, a chain of PEOPLE begin the process to create YOUR item. One piece of clothing an average of 10+ people that item--- Jess the designer, Lolo head of our factory, Pattern Makers, Fabric Sourcer, Fabric Maker, Fabric Delivery, Cutters, Sewers, Quality Control, Packers, Shippers both at the factory & in Canada, Packers at our warehouse, Shippers at our warehouse, Photographers. With all those hands involved in the production of a design, YES--- sometimes there is delays out our control. We try to control every aspect, but we at OBV respect & understand that LIFE happens, children get sick, parents pass away, divorces happen-- LIFE & logistics SOMETIMES over rule.
Humanise the people behind the clothing. In a world where everything is so instant, we pride ourselves on growing YES to become faster but we stand for so much more. Our clothing is created in hopes that it will be an item you love for years that you share memories & life with. By supporting Daisy Mae, you put food on the table for families, you empower women across the world to follow their dreams, to not feel bad for taking days off, to be able to choose to have babies because they will have a job to come back to & right down to the basics you are empowering yourself, the EVERYDAY GIRL to look & feel beautiful in your own skin. Daisy Mae, is NOT just another fast fashion line. We don't pump out the clothing for the sake of sales nor do we believe in changing who WE ARE, to fall into a box that ultimately is designed by massive corporations about HOW a website should be.
Never been the same as the rest from the very beginning. Jess, created OBV with a vision in mind to create a company that had beautiful one of a kind pieces at affordable prices while spreading kindness & empowering our customers & our employees to FOLLOW THEIR DREAMS.